{"id":4584,"date":"2022-09-22T10:50:03","date_gmt":"2022-09-22T15:50:03","guid":{"rendered":"https:\/\/thebitbang.company\/?p=4584"},"modified":"2023-06-07T14:15:28","modified_gmt":"2023-06-07T19:15:28","slug":"la-cultura-digital-en-las-empresas","status":"publish","type":"post","link":"https:\/\/thebitbang.company\/en\/2022\/09\/la-cultura-digital-en-las-empresas\/","title":{"rendered":"Transformaci\u00f3n digital: La cultura digital  y el modelo de negocio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4584\" class=\"elementor elementor-4584\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5c5fb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5c5fb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76d2b96\" data-id=\"76d2b96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbcec0d elementor-widget elementor-widget-image\" data-id=\"fbcec0d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"203\" src=\"https:\/\/thebitbang.company\/wp-content\/uploads\/2020\/03\/news-5-300x203.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/thebitbang.company\/wp-content\/uploads\/2020\/03\/news-5-300x203.jpg 300w, https:\/\/thebitbang.company\/wp-content\/uploads\/2020\/03\/news-5.jpg 370w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-480124d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"480124d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a5b97f\" data-id=\"5a5b97f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6913e0f elementor-widget elementor-widget-spacer\" data-id=\"6913e0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f54147 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f54147\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5638c6e\" data-id=\"5638c6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3969abe elementor-widget elementor-widget-heading\" data-id=\"3969abe\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">La transformaci\u00f3n digital como parte de la cultura en las organizaciones<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91adaa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91adaa9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-275f3a4\" data-id=\"275f3a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bf27bd elementor-widget elementor-widget-text-editor\" data-id=\"5bf27bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Transformar no es tener intervenciones parciales sobre los procesos, transformar es cambiar para mejorar. Dicho cambio, debe reflejarse en cada \u00e1rea involucrada de la empresa, en cada proceso y en cada colaborador. En este proceso, es clave contar con el compromiso tanto de la direcci\u00f3n como de cada equipo de trabajo y miembro de la organizaci\u00f3n, donde cada uno entienda este cambio, lo apropie, lo comparta y sea part\u00edcipe de \u00e9l. En otras palabras, que la transformaci\u00f3n digital est\u00e9 en el ADN como <strong>la cultura digital en las empresas<\/strong> y que promueva la generaci\u00f3n de modelos de negocio innovadores y disruptivos.<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19215ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19215ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf8fe1f\" data-id=\"bf8fe1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc16e20 elementor-widget elementor-widget-text-editor\" data-id=\"fc16e20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h4><span style=\"color: #1d165c; font-family: 'Josefin Sans', sans-serif; font-size: 1.9em; font-weight: 600;\">Caracter\u00edsticas de la cultura digital en las empresas\u00a0<\/span><\/h4>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d60411f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d60411f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5e0a05\" data-id=\"d5e0a05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fe38e5 elementor-widget elementor-widget-text-editor\" data-id=\"2fe38e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li>Toma de decisiones basadas en datos.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe70a50 elementor-widget elementor-widget-text-editor\" data-id=\"fe70a50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li><span style=\"color: #7a7a7a; font-family: Roboto, sans-serif;\">Colaboraci\u00f3n r\u00e1pida y en tiempo real de equipos de trabajo, incluso de manera interdepartamental para el cumplimiento de objetivos.<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec42c40 elementor-widget elementor-widget-text-editor\" data-id=\"ec42c40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li>Capacidad de adaptarse a las demandas y tendencias tecnol\u00f3gicas cambiantes.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50cfd8a elementor-widget elementor-widget-text-editor\" data-id=\"50cfd8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li>Posicionar al cliente como centro del negocio<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b519453 elementor-widget elementor-widget-text-editor\" data-id=\"b519453\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li>Priorizar la tecnolog\u00eda como parte esencial del desarrollo del negocio.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f57cc6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f57cc6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3603354\" data-id=\"3603354\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5289356 elementor-widget elementor-widget-text-editor\" data-id=\"5289356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>El modelo de negocio como pilar de la transformaci\u00f3n digital<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45dd2a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45dd2a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a747f93\" data-id=\"a747f93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2e61e7 elementor-widget elementor-widget-text-editor\" data-id=\"b2e61e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<blockquote><p>\u201cBu<i>scar crecer, transformar y mejorar a nivel empresarial, es significado de ser cada vez m\u00e1s competitivo en el mercado, entendiendo las <b>necesidades puntuales de los clientes.<\/b> Pero, anticiparse a aquellas necesidades y estar presente en el momento justo cuando m\u00e1s necesitan de nuestros servicios o productos, es la ventaja que nos brinda el <b>entorno digital<\/b>\u201d<\/i><\/p><\/blockquote>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5e413 elementor-widget elementor-widget-text-editor\" data-id=\"9f5e413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Para sacar el m\u00e1ximo provecho del entorno digital, una vez adaptada la cultura digital en la empresa, es necesario considerar varias modificaciones en el modelo de negocio; empezando por el cambio en los canales de comunicaci\u00f3n, atenci\u00f3n y ventas a nivel digital y proponer un cambio en las estrategias financieras que promuevan las inversiones en tecnolog\u00edas que permitan una eficiente ejecuci\u00f3n del trabajo digital, haci\u00e9ndolo parte de toda la operaci\u00f3n del negocio, que ayude simplificando procesos, incrementando la productividad y reduciendo la cantidad de errores, los tiempos de ejecuci\u00f3n y los costos de operaci\u00f3n.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1db8cb elementor-widget elementor-widget-heading\" data-id=\"d1db8cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Las tecnolog\u00edas de mayor impacto \n en la transformaci\u00f3n digital<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c4752b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c4752b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bbf3a8\" data-id=\"1bbf3a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e783e3 elementor-widget elementor-widget-text-editor\" data-id=\"7e783e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Servicios de la nube o \u201ccloud\u201d<\/b><span style=\"font-weight: 400;\">: Son infraestructuras, plataformas o sistemas de software de captura, almacenamiento y procesamiento\u00a0 de datos que se utilizan a trav\u00e9s de Internet.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inteligencia artificial (IA):<\/b><span style=\"font-weight: 400;\"> Son herramientas que est\u00e1n programadas para llevar a cabo determinadas tareas de forma autom\u00e1tica, normalmente enfocadas en el razonamiento, el aprendizaje, la creatividad y la planeaci\u00f3n, a partir de los datos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>An\u00e1lisis de datos:<\/b><span style=\"font-weight: 400;\"> Es el estudio profundo de un conjunto de informaci\u00f3n cuya finalidad es obtener conclusiones que permitan a una empresa tomar una decisi\u00f3n.<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6705abb elementor-widget elementor-widget-heading\" data-id=\"6705abb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\"><h3 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Teclea aqu\u00ed...\" style=\"font-weight: var( --e-global-typography-primary-font-weight ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; color: rgb(69, 9, 112);\">Impacto de la digitalizaci\u00f3n y transformaci\u00f3n digital \u00bfen las \u00e1reas comerciales?<\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b622cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b622cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c6bfe6\" data-id=\"0c6bfe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b8e4b7 elementor-widget elementor-widget-text-editor\" data-id=\"9b8e4b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Uno de los retos principales para muchas empresas, es c\u00f3mo pasar efectivamente del papel al entorno digital dentro de la estrategia comercial, buscando estar a la par con el ritmo tan acelerado que se necesita actualmente para funcionar, lograr mantenerse y seguir creciendo.<\/p><p>Hoy en d\u00eda, el \u00e9xito de la digitalizaci\u00f3n para llegar a la transformaci\u00f3n digital en las organizaciones, presentan dos preocupaciones principales:<\/p><ol><li>Tomar decisiones comerciales que logren acertar con la din\u00e1mica de los clientes o el mercado, para hacer frente a la competencia.<\/li><li>Digitalizar \u00e1reas comerciales en las que no han tenido experiencia digital alguna para lograr la completa transformaci\u00f3n digital.<\/li><\/ol><p>La correcta implementaci\u00f3n y uso de las tecnolog\u00edas para la digitalizaci\u00f3n de la empresa, es lo que reduce casi por completo las dos preocupaciones expuestas, en <strong><span style=\"color: #450970;\">TBBC,\u00a0<\/span><\/strong>con nuestro servicio de <strong>digitalizaci\u00f3n de procesos de empresariales<\/strong>, apoyamos a las empresas para que consigan un impacto positivo en su crecimiento, a trav\u00e9s de tecnolog\u00edas de vanguardia como, los servicios de cloud, inteligencia artificial y an\u00e1lisis de datos ayudando a:<\/p><ul><li>Reducir las tasas de errores humanos en los procesos repetitivos<\/li><li>Mejorar la eficiencia del negocio<\/li><li>Mayor asertividad en la toma de decisiones, porque est\u00e1n basadas en la interpretaci\u00f3n de datos reales<\/li><li>Mejorar la experiencia del cliente<\/li><li>Mejorar la calidad laboral del personal operativo al optimizar los procesos en tareas de alta complejidad<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2071e1e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2071e1e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eeee0cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eeee0cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-231a202\" data-id=\"231a202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0133233 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0133233\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/thebitbang.company\/get-in-touch\/\" class=\"elementor-button-link elementor-button elementor-size-lg elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1Agenda tu consulta con nuestros expertos!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6a513e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6a513e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f27ea04\" data-id=\"f27ea04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b751ad9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b751ad9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f658ecc elementor-widget elementor-widget-text-editor\" data-id=\"f658ecc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<blockquote><p>&#8220;El futuro es de las empresas que pongan la tecnolog\u00eda en el centro de su perspectiva, capacidades y mandato de liderazgo\u201d &#8211;<a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/the-new-digital-edge-rethinking-strategy-for-the-postpandemic-era\"> McKinsey\u200b&#8221;<\/a><\/p><\/blockquote>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2ff854 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2ff854\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-199fcb5\" data-id=\"199fcb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2068ad3 elementor-widget elementor-widget-spacer\" data-id=\"2068ad3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29be51a elementor-button-info elementor-widget elementor-widget-button\" data-id=\"29be51a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/thebitbang.company\/2022\/09\/la-digitalizacion-empresarial-camino-a-la-transformacion-digital\/\" target=\"_blank\" podcast=\"monetizaci\u00f3n\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-float\" role=\"button\" id=\"bit-1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Parte 1 - Digitalizaci\u00f3n camino a la transformaci\u00f3n digital<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dd1995 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dd1995\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e423d9\" data-id=\"5e423d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a84c372 elementor-widget elementor-widget-spacer\" data-id=\"a84c372\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ef279 elementor-widget elementor-widget-testimonial\" data-id=\"d9ef279\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"232\" height=\"240\" src=\"https:\/\/thebitbang.company\/wp-content\/uploads\/2021\/06\/Javier-Suarez-F1-e1624056058787.png\" class=\"attachment-full size-full\" alt=\"CGO CoFounder Foto\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Javier Suarez<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">M.Sc. en Ingenier\u00eda Telem\u00e1tica<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cultura digital y modelo de negocio en las empresas  \u00abEl futuro es de las empresas que pongan la tecnolog\u00eda en el centro de su perspectiva, capacidades y mandato de liderazgo\u201d <\/p>\n","protected":false},"author":4,"featured_media":599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"quote","meta":{"footnotes":""},"categories":[89,1],"tags":[95,94,97,93,98,96],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transformaci\u00f3n digital: La cultura digital y el modelo de negocio<\/title>\n<meta name=\"description\" content=\"La cultura digital en las empresas como pilar fundamental para lograr la modernizaci\u00f3n y transformaci\u00f3n de las operaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thebitbang.company\/2022\/09\/la-cultura-digital-en-las-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformaci\u00f3n digital: La cultura digital y el modelo de negocio\" \/>\n<meta property=\"og:description\" content=\"La cultura digital en las empresas como pilar fundamental para lograr la modernizaci\u00f3n y transformaci\u00f3n de las operaciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thebitbang.company\/2022\/09\/la-cultura-digital-en-las-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"The 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